How To Create Loyal Customers and Distributors

We all know that a network marketing product has to provide high value in the marketplace in order to be legitimate and acceptable to consumers, meaning that it needs to be a product people would normally purchase at the price being offered to the consumer. According to Michael Dlhouy, industry trainer, you must “Choose products that make a difference for you and the people you love.”

We know that we the network marketers provide high value to the companies we work with because their product is brought to market faster than any other distribution method and the product doesn’t risk getting lost amongst the dozens of other products on retail shelves.

The value of the network marketer to the consumer needs to be of equally high value. What people are buying is you and the value of you. One of the greatest anxieties of a consumer is making a bad decision. They don’t want to make a bad decision about you. Once a person decides they like you, they place their trust in you and the information you are sharing with them.

Our company had a great training call yesterday on turning a cold call into a warm lead. The first part of the call emphasized the importance of looking for people who are like you with similar backgrounds, experiences, and lifestyles. It is easier to find common ground of human relationships. The second half of the call related to the concept that people buy from people they know, like and trust. People want to know that your business exists to serve them.

Leading with the heart and asking naturally curious questions will help you continue the relationship after the initial meet and greet. It is the connector that will bridge you over to a connection. As the conversation develops you will be able to determine if there is a need or problem that exists. You can offer solutions that may not even be your solution.

Giving them the attention and respect they deserve and crave will create a loyal customer you can return to over time. They see you as a trusted friend whom they would love to refer their friends to. Simply put, this is the Win Friends and Influence People principle.

So often people think the primary motivating force of people is pleasure or pain. The discovery process for these types of sales people is to find the hot button and push it until the client whips out their wallet in search of relief. Modern consumers are aware of the warfare tactics that they are assaulted with and won’t be easily persuaded.

Have you ever purchased a car where they bring out the closer, the heavy hitter, after the first salesperson is unable to get your signature on paper? Stuck in a little room with the interrogation light in your face you answer a series of questions that you agree to and later regret. Is it any wonder car sales gets a reputation like network marketing? It may be an unfair stereotype, but it is unfair for a reason.

The primary motivating force in people is love. Your concern for a person will be reciprocated. I like the quote by George M. Adams who says “There are high spots in all of our lives and most of them have come about through encouragement from someone else. I don't care how great, how famous or successful a man or woman may be, each hungers for applause.”

I don’t think the mentality of guerrilla warfare and seeing the potential client as an adversary to be taken down is the correct approach for direct sales. Your not in a sales business, you are in a relationship business. Once you establish a relationship, trust, then anything is possible.

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