The American Dream

“Unless you are networking, you will soon be not working.”

Spoken in 2007 at an Australian convention, Dr. Denise Waitely’s words seem prescient and timely for 2010. There is a deliberate deception about the true unemployment rate just as there has been a deception about the true costs of recent American wars, which run into the double-digit trillions when society rebuilding in several countries and long-term health care for returning veterans is factored in.

The signs that have been on the wall for the past few years are coming down from corporate America and being put on the front door of millions of American homes. Where one economic sector is posting Closed for Business the home entrepreneur is boasting their Open for Business sign. Driving around our city I see the for sale and for lease signs on medium to large retail spaces continue to increase. The mall shops are increasingly being filled by local small businesses versus the usual national retail outlets.

Why are some saying the greatest decade in American history is in front of us while others are predicting economic stagnation for years to come? Who do you believe?

Health and wellness is the only sector that showed substantial growth during the bust years of 2008 and 2009. Fueled by the independent entrepreneur and the small business owner and driven by that age old trend, the baby boomer. What’s on the minds of the 76 million adults born between 1946 and 1964?

Boomers are driven by the desire to maintain their financial health and their physical health. The waiora, seeking the fountain of youth, and, after this latest scare, seeking out more security in the nest egg is occupying the mind of boomers. Lately, there has been a run on the purchase of silver and gold because, as a marketing savant recently said, “The government can’t print more silver and gold.”

The trend of cutting marketing costs, distribution costs, fixed overhead costs, and labor costs will accelerate as manufacturers continue to drive products to the consumer in the most efficient manner possible, which is through the Internet and direct sales. The adherents and campaigners for a network marketing business model have gained access to the board rooms of corporate America. And there is a hunger to be free of the old ball and chain if the future and the “contract of trust” are unreliable.

Will network marketing create more millionaires than the real estate boom and bust, the dot com bubble, the savings and loans fiasco, the junk bond debacle, the sub-prime loan schemes and all the other ponzi games combined? I think so. 20,000 people every day sign up for a network marketing business. And I think our industry can do it with more integrity. We have to. We owe it to the American Dream.

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