Building For Events - The Most Important Activity

The Meeting

Previously we learned that the one skill or activity that is paramount over all others is building towards events. Why is that? Why do they say that Meetings Make Money? Is it true that nothing is more critical to the long-term success of the network marketing business than meetings?

Thinking again about the previous videos I realize that meetings will determine who is committed to their own success and who is not. Meetings will help you define your inner circle because you want to work with people who show up; people you can count on to do the thing they said they were going to do. Meetings are a training ground for leadership.

Meetings empower people. When a team works together towards a common goal it motivates everyone to make a little extra effort. People take pride and ownership of their business in their desire to be attractive to successful people. Success motivates success.
Meetings are a business activity and no business person engages in activities that are not profitable. Meetings make money. How is that possible?

The Prospect

Meetings are a communications tool. They are a place where information and influence are exchanged. After hearing about the great company and people in the company the potential business partner comes to the meeting to look into the eyes of the local leadership and press the flesh. The meeting becomes the place where you earn the respect and admiration of your prospect.

The environment of the event will help a potential prospect determine that this is group of individuals they want to spend time with. Just as you qualified them in the beginning of your relationship as someone worth spending your time to recruit, the prospect is in turn qualifying the opportunity, the company, and the people involved as worthy of their time. Not only do meetings create believability, meetings create trust.

Meetings produce results. When a great presenter takes the stage they become the expert. They become the authority who breaks down the barriers of skepticism. In a short period of time a complete overview of everything you have wanted to throw up on your prospect can be given in such a manner that the decision to say no would seem like a bad decision. Providing there is a truly worthwhile company and products behind the message, a great presenter will motivate your prospects to take action. That’s when we can say with surety – Meetings Make Money!

To be great at something you first have to be good at it. To be good at something you first have to be bad at it.
To be bad at something you first have to be AT IT!

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